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For over 4 years, Pact has worked with the Pehr team in its efforts to design beautiful, thoughtful and modern digital experiences to support their growing assortment of clothes, furnishings and accessories for babies and kids.

We’ve worked closely with the brand in order to bring to life a varied assortment of products, increased filtering capability, the ability to shop by age, bundles and kits and much more.

The result is a commerce experience that feels joyful and whimsical while still retaining its strong conversion and customer focus.

Visit the Site
Our experience with Pact has been exceptional from our first meeting. We could see straight away they truly wanted to be part of our team. The onboarding steps they took to learn our brand paid off ten fold in the work they delivered. Elizabeth Galloway, Director of Consumer Experience

Getting Around

Throughout the course of our work with Pehr, it’s always been important to keep wayfinding front and centre given the breadth of their assortment. We’ve created a robust navigation system, category and product filtering – as well as the ability to shop by age, style, color scheme and product type. The result is a website that feels highly navigable – no matter where a customer finds themselves.

One Stop Shop

Pehr has a lot of messaging they want to be communicated – shipping lead times, tiered shipping discounts, gift notes, loyalty and more. We’ve been working with them to translate this robust information into a distilled experience that allows customers to checkout as quickly and easily as possible.

We wanted to create a PDP experience that would allow Pehr to showcase unique product attributes, like limited edition variants, unique characteristics (like organic cotton), product specifications, return details and more. We did this while keeping the add to cart button above the proverbial fold and maximizing the allotted real estate for big, beautiful gallery images. The result is a swipeable, tappable and ultra-shoppable experience on both desktop and mobile.

Bespoke Bundling

We created custom bundles that Pehr could curate and merchandise. The first custom bundle we created gave Pehr the ability to select products through custom fields as well an option to specify which variant SKUs they wanted to highlight. Each product represented a step towards building their bundle.

As bundles became more popular, Pehr wanted to create more elaborate options with more selections per step. We expanded the bundle builder to handle multiple products per step along with multiple selections (i.e. color and size), all the while still providing Pehr with the ability to specify SKUs.

We wanted to allow new parents to mix and match what suited their needs best, not what we thought would suit their needs best. Each bundle was to have a fixed price, but each underlying item had different prices. What’s more, we needed to ensure inventory would not be impacted by bundle items as we couldn't risk overselling.