Markarian
CVR Growth
Markarian Goes to Washington... and Beyond
Despite being somewhat new to the scene, Markarian became a household name when the First Lady, Dr. Jill Biden, stepped onto the inaugural stage outfitted in a custom Markarian piece, a velvet-trimmed tweed jacket and ocean blue dress with hand-embroidered crystals. Thanks to this high-profile appearance, the brand saw a significant uptick in consumer interest and site traffic.
Long loved by singer Lizzo and actresses Carey Mulligan, Beanie Feldstein and Kerry Washington, Markarian began its transition from fashion's best-kept secret to the national stage.
This event became a watershed moment for the brand. Immediately, its social media following doubled, and online luxury fashion retailer Moda Operandi reported a 570% spike in traffic to the brand's pieces.
Commerce that Shines
When redesigning the commerce experience, it was important for us to imagine how little touches – such as ornamental typography, bold imagery and declarative statements – could help tell a more robust story about the brand.
Markarian has three distinct areas of focus that set the brand apart: whimsical clothing, made by hand and made to order to be more thoughtful about the environmental effects of production. We wanted to amplify these values.
Unlock real results
Whether you’re starting something new, levelling up your business, or looking for a long-term digital partner, we'd love to hear from you.
