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FlexFrame by Pact

A flexible framework for infinite combinations

Every product has a story to tell. A planner isn't just a calendar – it's a tool for bringing dreams to life. Skincare isn't just ingredients – it's the confidence that comes from real results. When you work with Pact, you get a framework that adapts to your brand. Design and build once, remix endlessly.

A New Approach to Product Storytelling

Through our partnerships with ambitious DTC brands, we've seen firsthand how marketing teams need both exceptional brand expression and the ability to quickly update content as products evolve.

Our FlexFrame method gives brands the best of both worlds. It builds upon our expertise in custom websites, combining professional design quality with a flexible system that empowers your team to create and update product stories independently.

Dynamic Digital Experiences

We believe digital experiences should be as dynamic as the brands they represent. Great brands aren't static - they evolve with their customers, products, and market conditions.

FlexFrame gives you a collection of custom-designed, flexible modules that your team can arrange and adapt as needed. Each module is thoughtfully crafted to address specific merchandising challenges while maintaining perfect brand consistency - because different products demand different storytelling approaches.

FlexFrame By Pact Custom Websites Base Builders
What you get Infinitely remixable storytelling modules created for your products Bespoke digital experience built for your brand Pre-designed templates with limited customization
Investment Focused investment with rapid time-to-value Higher initial investment with long-term value Low upfront cost but increasing technical debt
Content Management Easily customize, rearrange and publish content with purpose-built modules Easily customize, rearrange and publish content with purpose-built modules Basic content blocks with restricted formatting and layout options
Business Impact Enhanced product understanding driving higher conversion Distinctive presence that sets you apart in the market Generic customer experiences that blend in with competitors
FlexFrame By Pact

Infinitely remixable storytelling modules created for your products

Custom Websites

Bespoke digital experience built for your brand

Base Builders

Pre-designed templates with limited customization

FlexFrame By Pact

Focused investment with rapid time-to-value

Custom Websites

Higher initial investment with long-term value

Base Builders

Low upfront cost but increasing technical debt

FlexFrame By Pact

Easily customize, rearrange and publish content with purpose-built modules

Custom Websites

Easily customize, rearrange and publish content with purpose-built modules

Base Builders

Basic content blocks with restricted formatting and layout options

FlexFrame By Pact

Enhanced product understanding driving higher conversion

Custom Websites

Distinctive presence that sets you apart in the market

Base Builders

Generic customer experiences that blend in with competitors

Stop waiting, start creating.
Turn 'next sprint' into 'next click' with zero tech headaches, clunky apps or site speed concerns.

One brand voice, infinite storytelling variations: click, create and convert in minutes.

Rifle Paper Co.

For Rifle Paper Co., we designed a dynamic "Why We Love It" module that gives customers an inside look at planners, highlighting key features and boosting purchase confidence. This enhanced product storytelling helped customers to better understand product value, leading to more informed buying decisions and increased conversion rates.

Beekman 1802

For Beekman 1802, we developed a smart results module that dynamically pulls from metafields to showcase real customer outcomes, such as "94% saw more radiant skin" or "92% experienced increased hydration." This evidence-based approach helped to build consumer trust and drive conversions by addressing key purchase barriers with credible data.

Counter

We worked with Counter to create a flexible, modular system that could evolve with their ambitious growth plans while maintaining the performance and elegance the brand demanded. Our work together not only showed dramatically improved site performance, it also enabled their internal team to build pages autonomously through innovative content management system and a robust library of building blocks to suppor their marketing initiatives.

One Story, Every Touchpoint,
Zero Confusion

FlexFrame isn't just for product pages. Your team can remix these modules across category pages, landing pages, and promotional campaigns – creating a seamless story that follows customers wherever they go.

One Flexible Framework.
5 Key Benefits.

  • Launch faster, no developers needed

  • Stay consistent while you innovate + iterate

  • Implement updates in minutes, not days

  • Test + optimize based on customer data

  • Build stronger connections with customers

Transform Your Product Storytelling

Let's discuss how our FlexFrame method can solve your specific challenges and create the kind of shopping experiences that don't just look good – they convert.

Book Your Discovery Call Today