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Hill House Home
  • Content Strategy
  • Design
  • UX
  • Development
  • Retail

A fully leveraged omni-channel approach, targeted influencer collaborations, growing product offering and product drops that have sold out in a manner of minutes are each a testament to the success of the experience to date.

We are proud of our role in ensuring that each interaction with the brand invites people to join in the journey - resulting in a fiercely loyal and engaged community and fan base that delights in making their house a Hill House Home.

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“Pact has been like an extension of our own team. Their expertise, transparency and willingness to build new and exciting digital experiences has been critical to the growth of Hill House Home. From small bug fixes to completely custom builds, we can always rely on their partnership to get the job done quickly and skillfully.”
Nell DiamondFounder and CEO, Hill House Home

An Overnight Success Five Years in the Making

Nell Diamond set out on a mission to design products that bring beauty and joy to everyday rituals. We began working with the nimble team in 2018 to help it expand its collection to include linens, accessories, essentials for babies and kids, bridalwear and apparel, including the widely loved Nap Dress®.

Over the past four years, we have helped Hill House Home develop an immersive, customer-centric retail experience that supports its growing product offering, product launches that sell out in minutes, omnichannel commerce, collaborations with cultural touchstones like Netflix's “Bridgerton” and an enthusiastic consumer base that counts the UK’s Princess Beatrice and author Meena Harris as fans.

Each interaction with the brand invites people to join the journey, resulting in a fiercely loyal and engaged community that delights in making their house a Hill House Home.

Direct to Consumer to Retail

Working closely with the Hill House Home team means we have had the chance to refine the company’s ecommerce strategy into an experience that not only looks beautiful but also performs well and drives customer conversions. We've created a flexible design system that scales across a variety of product categories, includes personal touches like monogramming and allows the team to nimbly open physical retail spaces and enable "buy now, pick up in store" capabilities at a moment's notice.

In the past three years, Hill House Home has experienced more than seven-fold year-over-year growth, and we've helped the company steadily increase metrics such as conversion rate and engagement rate above the industry standard.

Support for Last-Mile Delivery

Behind the scenes, there's more than meets the eye. We worked closely with third parties and logistics teams to support the addition of kits and bundles, annual sales and high-traffic launch days, all while communicating lead times, shipping delays and pre-order statuses to customers with clear messaging so they know what to expect.

“The Nap Dress is the definition of a viral product. It sold $1 million worth of inventory in just 12 minutes.”
Tamison O'ConnorBusiness of Fashion

Featured in

Womenswear Daily
Harper's Bazaar
Vanity Fair
Business of Fashion