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Year & Day

Avant de travailler avec Pact, Year & Day utilisait une plateforme de commerce électronique personnalisée qui rendait la mise à jour de son site plus proche de la préparation d'une bataille. Aujourd'hui, grâce à la nouvelle plateforme Shopify 2.0, Year & Day est en mesure de s'adapter avec souplesse à ce chapitre important de son activité en pleine croissance.

Quiconque a déjà eu à acheter des articles pour la maison ou à créer une liste de cadeaux peut témoigner de l'ampleur de l'expérience. Voici Year & Day : des articles essentiels de bon goût, modernes et minimalistes, conçus pour les jours et les années à venir. 

Fabriqués à la main au Portugal, lavables au lave-vaisselle et déclinés dans une palette de couleurs intemporelles, ces articles de haute qualité peuvent être mis en valeur lors d'un dîner ou être utilisés pour un bol de céréales après une longue soirée. Apprécié par des créateurs de tendances tels que Mandy Moore et Eva Chen, Year & Day a contribué à simplifier et à rationaliser la création d'une table que vous aimerez.

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A Modern, Minimal Experience

The ritual of dining and hosting has long been associated with fine china and stuffy tablesettings. Year & Day sought to shake things up by creating dishes that could work for special occasions and daily life. Their minimal dishware is well-appointed sleek, and it was important that their site reflect that while also leaving room for playful touches and flourishes. The result is a digital experience that leaves room for the products to shine, while showing that these high-quality products are meant to be used day in and day out. So, go on – live a little.

Mix, Match and Be Merry

What sets Year & Day apart is their vision to help customers set a table that evokes their own sense of style. Enter the "Build My Complete Set" feature. Through a targeted series of questions – Single? Married? With Kids? How often do you like to host vs. order takeout? – you'll get a recommendation that's right-sized for your lifestyle.

Tactical Templates that Scale

After a few years in business, it was meaningful for us to help Year & Day create Landing Page templates that could help tell a broader story about forthcoming product launches, seasonal events, partnerships and more.

The result is a modular template that can be assembled for a few different purposes, depending on the brand's needs and goals at any given time. The ability to mix and match is core to Year & Day's philosophy, and it made sense for their website to engender a similar level of autonomy.

A Place to Covet...and Convert

The Product Pages allow Year & Day to tell immersive stories – complete with big, beautiful imagery that gives customers a sense of the texture and colorways, as well as user-generated content that shows the products in different context and situations.

Beyond the visuals, a sense of care and craft has been applied to showcase how many items are in a set, the price per piece, a clear sense of the colorways available, payment and shipping options.

Rather than bog the page down with a wall of reviews and a third-party platform, we opted to take a more editorialized route that enabled Year & Day to handpick testimonials to showcase the product's story.

The result is a Product Page that showcases the product's attributes and story in a way that's clear, concise and conversion-oriented.