Shopify Design & UX
A Shopify design agency that knows what your brand is worth
Design that holds up at checkout, not just in the mockup.
Somewhere between $10M and $100M, the site stops keeping up with the brand. It still looks right. It just doesn’t sell the way it should.
We’re a Shopify design agency for fashion, beauty, home and lifestyle brands doing $10M–$100M. The same team designs your store and builds it, so what you approve is what your customers get.
Templates get most brands off the ground. Then the brand grows up and the store doesn’t.
Collections pile into the nav. Campaigns get bolted onto the homepage. Product pages start to look like everyone else’s.
As a Shopify web design agency, we work on structure as much as surface: how customers find things, how the product comes through and how easily they get to checkout.
Your brand, all the way to checkout
We design story, navigation and layout around how customers actually shop, not around how a page looks on its own in Figma.
Design needs development
Designers and engineers work from the same brief from day one. Nothing gets lost in the handoff, because there isn’t one.
Clearer stores convert better
Make choices easier, surface what matters, then get out of the way. When customers don’t have to stop and think, more of them buy.
Shopify design and UX services
Most of our work starts in one of three places.
Brand refinement for web
You love your brand. It just hasn’t been codified for the web yet.
We take what you have, refine it, and turn it into the design kit we design your Shopify store from. Evolution, not revolution.
- A review of your existing brand assets
- Refined type, colour and layout rules for web
- A web design kit your store is built from
- Custom Shopify page templates
- One consistent experience on phone, tablet and desktop
Brand and site redesign
You’re ready to step up your brand across the board, starting with how it shows up online.
We rethink everything from the studs up, from colours and fonts to how a button should look, then design your Shopify store around it. Revolution, not evolution.
- A visual identity rebuilt for digital
- New colour, typography and imagery direction
- A component library down to buttons and forms
- Custom Shopify store design on the new system
- Guidelines your team can use beyond the site
Shopify UX audit and optimization
You like how your site looks. You don’t like how it performs.
We audit the customer journey from first visit to checkout and find where people stall. Then we implement the fixes directly or A/B test them first.
- A full customer journey audit
- Navigation and product discovery review
- Product page and checkout usability
- Prioritized UX recommendations
- Direct implementation or A/B testing
What good Shopify store design looks like
The best Shopify store design doesn’t call attention to itself. Customers just find what they came for.
That takes structure first, then surface.
Here’s what we look for as a Shopify website design agency.
Less, not more
Most stores don’t need another banner. They need fewer things competing for attention.
Type, spacing and layout should do the work.
Structure that guides without pushing
Every page belongs to a larger path.
Customers should always know where they are and what to do next.
The product page carries the weight
For most of the brands we work with, this is where the sale is won or lost.
Imagery, layout and pacing should let the product speak before anything else does.
Friction hides in small places
It’s rarely one big hole. It’s a leaky bucket: a filter that resets, a size guide three taps away, a button that jumps on mobile.
We find those leaks and close them.
One brand, everywhere
The store, the emails, the campaigns. A design system keeps them looking like one brand, however much changes behind the scenes.
Why brands choose Pact for Shopify design
There’s no shortage of Shopify designers. The difference shows up after launch, when concepts get watered down in the build and details quietly go missing.
As a Shopify Plus design agency, we keep design and engineering together from the first sketch. What gets designed is what gets built. That matters most in Shopify Plus custom design, where there’s more that can break.
One team, no handoff
Our Shopify designers and engineers work from the same brief, so every decision weighs the experience and the performance together.
The same senior people, start to finish
The people in the room on day one are the people doing the work on day 600. Nothing gets lost in translation.
Built for soft luxury
We work in fashion, beauty, home and lifestyle. We know how these customers browse, how these brands present themselves and where their sites start to strain as they grow.
We stay after launch
Launch isn’t the finish line. We look after the store as the business grows, so it keeps up without starting over. 75% of our clients stay on after their first project.
Results from our Shopify design work
Rifle Paper Co.
- Result:
- Conversion up 150%, and the smoothest launch of their Chief Digital Officer’s career.
- Challenge:
- Moving a global lifestyle brand with 4,000+ distributors off an ageing Magento platform and into a flagship worthy of its loyal customers.
Hill House Home
- Result:
- From under $1M to well over $100M a year, in partnership since 2018.
- Challenge:
- Keeping a beloved brand’s digital flagship ahead of its growth across DTC and physical retail.
ABC Carpet & Home
- Result:
- Conversion up 51% in the first 12 months, with gains in add-to-bag, reached checkout and site speed.
- Challenge:
- Bringing a 100-year-old New York institution online, with the discovery and craft of its flagship store intact.
What brands say about working with us
How we approach Shopify design
Design rarely fails all at once. It drifts.
The brand moves on, the site doesn’t, and small decisions pile up into friction. Here’s how we bring it back.
Step 1 // Brand and site audit
We look at what’s actually there: how the brand shows up today, how customers move through the site and where it’s holding up or not.
Step 2 // UX architecture
Before anything is designed, we decide how it should work.
Navigation, discovery and page flow. Our Shopify designers base these decisions on how your customers actually behave, not on taste alone.
Step 3 // A custom design system
We design the system, not just the pages.
As a Shopify website design agency, we create components, modules and patterns that carry the brand and stay consistent as the site grows.
Step 4 // Launch, then refine
Launch is where the real feedback starts.
We watch where customers stall, fix it and keep the store in step with the business. The same Shopify designers stay on, so nothing has to be explained twice.
Ready for a store that keeps up with your brand?
Whether it’s a full redesign, a UX tune-up or a Shopify Plus design system, we’d love to hear where your brand is headed. It starts with a conversation.
Shopify design FAQs
Customers don’t have to stop and figure things out. They find the product, understand it and buy it without friction. Strong Shopify store design keeps the brand clear and the path to purchase simple.
When the site starts holding the brand back. Templates feel restrictive, merchandising needs workarounds and the store no longer looks like the business you’ve become. Custom Shopify store design brings it back in line. For many brands, that happens somewhere past $10M in revenue.
Shopify Plus gives you more control over checkout, more room for custom features and support for multiple stores, such as separate regions or wholesale. Good Shopify Plus design uses that room to keep a more complex business easy to run.
Yes, when it removes friction. Clear navigation, well-structured product pages and a smooth checkout make it easier to buy. Rifle Paper Co.’s conversion rate rose 150% after we rebuilt their store.
The parts of the site customers use every day: navigation, product discovery, page flow and interactions. Our Shopify designers look at how your customers actually behave, then simplify whatever is slowing them down.
It depends on scope. Most full redesigns take 12–20 weeks, and UX work is usually shorter. Beekman 1802 went from kickoff to launch in 11 weeks. We set the plan early and stay on after launch.