Rifle Paper Co.

A reimagined retail ecosystem for an iconic lifestyle brand, Pact and Rifle Paper Co. partnered to bring the beloved brand onto Shopify, resulting in a 150% increase in conversion.

AOV Increase

CVR Growth

Rifle Paper Co., a beloved lifestyle brand founded by Anna Bond, has gained worldwide acclaim and a fervent fan-base. Known for its distinctive artistry and high-quality stationery, clothing, accessories and home decor, they partnered with Pact to transform their digital presence.

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The Challenge:
A Platform that Inhibited Growth

Since 2016, Rifle Paper Co. had operated on an aging Magento platform that demanded significant manual effort and constant maintenance.

As their product collections expanded beyond stationery into fashion, accessories, and home goods, the technical limitations became increasingly apparent:

Critical time was spent manually managing inventory data
Daily platform issues required continuous troubleshooting
Technical teams focused on maintenance rather than innovation
Growth initiatives were constrained by system limitations

Our solution centered on leveraging Shopify's robust capabilities while creating a bespoke experience that honored Rifle Paper's artistic heritage.

Solution #1:
Creating a Flexible Framework

We developed a modular system allowing Rifle Paper Co.'s team to mix and match hundreds of content components without developer intervention.

This empowered their team to rapidly create and iterate on new shopping experiences, while automated systems handled previously manual tasks like inventory management.

Solution #2:
Finding Operational Efficiencies that Pave the Way for Future Growth

Not only did we design an elegant, responsive interface that allowed Rifle’s illustrations to take center stage, all while ensuring fast load times, intuitive navigation, and seamless user journeys, we also reimagined their operational capabilities by:

Creating intuitive content management tools
Automating key business processes
Building stable infrastructure for high-traffic periods
Enabling rapid deployment of new features

Solution #3:
Boosting Brand Awareness and Sales with Unified Commerce

We crafted a digital experience that balances commerce with creativity by:

Developing dedicated spaces for sharing collection inspiration and design processes
Creating seamless showcases for brand partnerships, including collaborations with Pottery Barn, Summer Salt, Keds and more
Building immersive landing pages that bring seasonal collections to life

The migration to Shopify has transformed how we connect with our customers online. We now have the tools and flexibility to bring our creative vision to life while delivering an exceptional shopping experience. Rachel Wilkie, Chief Digital Officer

With Rifle, we've achieved results that soar past industry standards

150% Increase in Conversion Rate

44% Year-Over-Year Growth

219% Increase in Total Orders

11% Increase in Average Order Value

Designed for Today,
Built for Tomorrow

The new platform proved its worth during Black Friday/Cyber Monday 2024, with sales exceeding targets by more than 40%. Beyond metrics, the migration enabled:

Automated inventory management and operational processes
Enhanced merchandising capabilities for promotional periods
Improved team efficiency through an intuitive CMS
Faster time-to-market for new initiatives
Stable infrastructure supporting high-traffic periods

A Scalable Solution that Just Keeps Getting Better

This digital transformation has laid the groundwork for Rifle Paper Co.'s continued evolution in e-commerce. The modular foundation we've built supports: