MADE by few, loved by many


We’re not your typical agency. Instead, we work as an embedded team with dedicated leadership that takes a people-powered approach to designing, building and launching direct-to-consumer brands. Our experience allows us to know and avoid the challenges that come with scaling a brand, so you can lean on us to avoid costly mistakes.

Unlike most agencies who design and build a few key pages, our teams are purpose-built to help you get to launch and beyond.

Our Services

Strategy, Naming, Brand Building, Design, Storytelling, Ecommerce, Maintenance and more.

Allegra Poschmann


Founding Partner + Creative Director

Before founding Pact, Allegra spent the last decade working with startups, launching dozens of direct-to-consumer brands along the way. She works closely with founders to transform abstract ideas into remarkable experiences. Past clients include Glossier, Reformation, The Honest Company, Twitter, Nike and many more.

Alex Leclair


Founding Partner + Technical Director

Alex started working on the world wide web at the tender age of 15 by hacking a website before deciding to use his powers for good. Alex blends a deep understanding of business operations with technical expertise to provide extraordinary, custom and crafty solutions to our clients. Prior to founding Pact, he was an early employee at Frank & Oak and interim CTO Knix.

Benoit Lavoie-Lamer


Lead Front-End Developer

Benoit’s particular blend of alchemy is taking front-end experiences from ordinary to extraordinary with his attention to detail to microinteractions, transitions and animations. He is always interested in diving deeper into new technologies, while lending a hand to the team by way of ensuring excellence in our team’s code quality and output. Benoit has experience working agency-side, as well as in-house at startups like ElementAI and GSoft.

Carmen Holmes


Senior Front-End Developer

Carmen’s near-unparalleled attention-to-detail makes her a remarkable asset for our clients. A strong communicator who is naturally inclined to take the lead, Carmen creates beautiful, functional experiences. Before joining Pact, she worked at Glossier.

Ariel Jedrzejczak


Senior Designer

Hailing from Poland, Ariel blends exceptional design experience with rigorous UX practices to deliver world-class ecommerce experiences that are designed to convert. With his extraordinary experience, Ariel sees problems and solves them before the rest of us even know they are there – bringing to life seamless, thoughtful solutions that drive results.

Greg Solomon


Front-End Developer

Highly motivated and hyper engaged, Greg brings passion and intellect to our team. He has a strong background working with people of all different technical abilities – meaning he is adept at breaking down highly complex challenges into simpler terms. Adaptive and flexible, Greg is able to roll with the punches while remaining calm under pressure – key factors for success when working alongside startups.

Hanna Gudan



Hanna Gudan brings an eye for detail and a passion for branding, shape and colour to our crew. Hailing from Poland, Hanna is an efficient team player whose optimism, humour and hardworking attitude make her an invaluable member of Pact.

Camille Johns



Camille’s entrepreneurial spirit and warmth influences her ability to make our clients feel informed, supported, and inspired. With a strong background working with e-commerce startups, Camille is perceptive and resourceful which are key attributes to hold when interacting with brands that work in fast paced, evolving environments.

Anderson Nguyen


Front-End Developer

Anderson hails from Vancouver with a robust portfolio building incredible digital experiences for boutique & luxury hotels – including one located on Marlon Brando's private island (we're guessing our invitation got lost in the mail)! Having originally studied design in school, Anderson blends masterful attention to detail, an innate curiosity about technology and a deep appreciation for animation and motion. When he's not building sites, he enjoys playing video games and hitting up the roller disco.

Pact By The Numbers

When we think about shaping the future, we also look inward. Diversity and equity are a work in progress and we’re committed to doing the work that must be done.

  • Female founded
  • Gender balance in all teams
  • Equal pay for equal work
Team Members
50% Female
50% Male
66% Female
34% Male

Now, we’d love to hear about you.

Get in touch.