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Approach

We nurture brands from concept to cult classics

In our partnerships, we work collaboratively across every touchpoint to bring your brand’s story to life. From big-picture strategy to executional details, our work together knows no bounds.

Customer-first design and development
Whether you're starting a new business or need to revitalize your online channel, we know what it takes to get you to the next level.
Dedicated partnerships
Our foresight and innovation drive tangible results - from conversion rate optimization, site speed improvements, going global and beyond.

Creators of

  • Brand Names
  • Brand Identities
  • Brand Positioning
  • Digital Products
  • Websites
  • Landing Pages
  • Seasonal Campaigns
  • Launch Strategies
  • Ecommerce Stores

Experts at

  • Shopify
  • Headless Commerce
  • Managing Roadmaps
  • Launch Strategies
  • Re-Platforming & Migration
  • Warehouse & 3PL Logistics
  • Bundling & Kits
  • Subscriptions
  • Customer Retention

Believers in

  • Conversion Rate Optimization
  • Average Order Value Increase
  • Site Speed Increase
  • Customer Behaviour
  • Iterative Testing
  • Your Business Priorities
  • Your Brand's Positioning
  • QA and UAT

Adherent to

  • Analytics & Heatmapping
  • Best Practices
  • Accesibility Standards
  • Customer Research
  • Industry Benchmarks
  • Your Goals and Roadmap

Built for Businesses, Tailored to You.

Expert Talent

Pact is comprised of dedicated leaders with experience building and scaling digital-first brands. There's no red tape, either: you'll have access to your project team on Asana and Slack.

Driven to Perform

Unlike most agencies, we care about the metrics that help your business gain momentum: increasing CVR and AOV while maintaining brand excellence and integrity.

Clarity & Consistency

When you work with Pact, we'll help outline your long-term roadmap and goals. We work with you to prioritize based on ROI and KPIs. Big picture, step-by-step.

Iterative Insights

We work in partnership with your org – learning about the ins and outs of your business and your customers, building upon these insights to iterate towards an even more performant site.

Proven Process

Our experience allows us to know and avoid the challenges that come with building a purposeful brand to scale while managing the day-to-day operations.

Purposeful Partnerships

Unlike most agencies whose business model relies on getting as many new clients in the door as possible, we're focused on building work that we're proud to maintain and evolve.

Expert Talent

Pact is comprised of dedicated leaders with experience building and scaling digital-first brands. There's no red tape, either: you'll have access to your project team on Asana and Slack.

Driven to Perform

Unlike most agencies, we care about the metrics that help your business gain momentum: increasing CVR and AOV while maintaining brand excellence and integrity.

Clarity & Consistency

When you work with Pact, we'll help outline your long-term roadmap and goals. We work with you to prioritize based on ROI and KPIs. Big picture, step-by-step.

Iterative Insights

We work in partnership with your org – learning about the ins and outs of your business and your customers, building upon these insights to iterate towards an even more performant site.

Proven Process

Our experience allows us to know and avoid the challenges that come with building a purposeful brand to scale while managing the day-to-day operations.

Purposeful Partnerships

Unlike most agencies whose business model relies on getting as many new clients in the door as possible, we're focused on building work that we're proud to maintain and evolve.

We supercharge
consumer experiences

Beyond designing and building exceptional experiences, we know that the hard work begins after launch and we have expertise not only nurturing growth, but sustaining it long-term.


We built the sites you know and love

Before founding Pact, we worked on some of the world's most renowned digitally-native brands, like Nike, Glossier, Lululemon and Knix. ​​As a result, we're perfectly positioned to design and build the experiences that drive meaningful change.


We pride ourselves on true partnership

What sets us apart is that the work we do with clients is long-term – allowing us to foster a connection with the companies we work with. We work in lock-step with their internal teams and slot seamlessly in their day-to-day operations.


We know brands aren't one-size-fits-all

Whether you're looking to scale internationally, expand wholesale opportunities, open brick-and-mortar, transitioning warehouses, a website takeover for holiday or conversion rate optimization, we've done it before with a high degree of excellence.


We believe the agency model is broken

Unlike most agencies or vendors, we operate as an extension of your team. We take the time to understand your goals, and use that knowledge to explore the ROI of key initiatives, generate new ideas and collaborate iteratively to make your site better over time.


Our Process

Once the contract is signed and the deposit is issued, we’ll send you a spreadsheet detailing the all the materials and accounts we’ll need access to in order to begin.

You’ll also be introduced to the project team, and your point-person for the project. This will be one of our wonderful producers, who have a tonne of expertise managing projects like yours.

We invest heavily in our kickoffs. It’s our chance to get to know you and your vision, aspirations and goals. Equal parts Q&A, therapy and work-session, they’re designed to extract high-level insights and granular to-dos.

This initial two hour investment pays dividends down the road when we’re sailing through approvals and aligned on a launch plan.

We work in a 2-week sprint cadence. Each sprint starts with a planning meeting where we meet with your team to align on deliverables for that two-week period. Subsequent planning meetings will also include a demo of work completed in the previous sprint.

This cadence provides the team focused time to deliver meaningful work. It ensures we can proactively plan, pressure test design decisions and bug test new features more effectively.

In order to make the most of each sprint, we ask that you come to each planning meeting prepared to discuss what’s on deck, details about new priorities, feature requirements/specs and key dates.

Asana will provide the most up-to-date picture of our progress in a given sprint. If you ever have questions about a given task's status, you can check there.

This is also the best place to add new information or ask questions related to a certain task – it ensures the most relevant people are notified and in-the-loop. At the end of each month, Lena will issue a status report in Asana, detailing what has been completed over the last two sprints, and what’s on deck for the coming month(s).

Throughout the sprint, we may issue staging links for your review. These, and all other task-specific updates are shared via Asana.

Of course, this looks a little different at launch time, where we'll be more readily available.

In addition to Asana, agendas will also be circulated prior to our sprint planning meetings as well as a post-meeting recap following each get-together to ensure we’ve understood everything correctly.

From time to time, we also use Slack to connect directly with clients – but we ask that all feature requests and questions be communicated in Asana so nothing slips through the cracks.

Asana is our primary project management tool. It's a great, agile way to communicate, plan out milestones, and break down assignments.

While we'll all be working to keep everything on schedule, we know that in the world of ecommerce, things come up.

When they do, please log new requests using the Bug/New Task template in your Asana board.

Once you have created a new task, you will be prompted to answer some short questions under the "Description" of the task – these questions will help us better address your request and properly assess prioritization.

We will then provide an assessment of when we will work on the new request.

If a request is urgent, we will re-prioritize other work in the sprint to make space for it. This will be a team effort and our success will depend on your collaboration.


Are we a fit?

We work with established brands and startups to give meaningful answers to their most challenging questions. Get in touch if you...

  • Want a partner, not just a provider?
  • Looking to replatform your online store?
  • Have you hit a ceiling on sales growth?
  • Need to transform your CX?
  • Have a budget of $50K or more?
  • Need help innovating online?
  • Are preparing for a rush of growth?
  • Value transparency, honesty and quality?
  • Want to take your brand to the next level?