Bark is on a mission to make dogs as happy as they make their humans. They turned to Pact when it came time to replatform and scale their infrastructure for international expansion.
After years of success selling BarkBox, a monthly subscription box of toys and goodies in the US market, the company was ready to expand its product offering to include dog food, personalized meal plans, chews, bespoke toys and dental sticks.
We worked closely with Bark to replatform them on Shopify so they could easily spin up new pages, modules and sites for their growing assortment of products and enable them to scale internationally with ease.Visit Website
The Great Migration
About seven years into Bark's historic growth, the team realized they were bogged down by a tech stack that simply didn't work for them: making updates was labor intensive, and the team couldn't move as swiftly as it needed to as a start-up on an upward trajectory.
We worked closely with Bark to migrate to Shopify, a huge effort encompassing hundreds of SKUs, hundreds of thousands of customer profiles and detailed subscription data. In doing so, we created a system that provided Bark more agency over its tech stack and the ability to make updates as often as the company needed.
We trained the Bark team on how to use this updated content management system: how to edit pages, make changes to SKUs, manage inventory, update the “build your box” quiz and much more. The resulting site allowed Bark to develop and customize landing pages, product and content much more easily.
A Beloved Box Goes Global
With the technology in a much better position to scale, we helped Bark expand internationally. We created an easily replicable system that allows it to develop stores in brand new international markets with ease, including accounting for local regulations, currencies and languages.
This system change not only had to work for BarkBox, but also for its various entities so flexibility was key because a one-size-fits-all website would not have worked for international demands.